You can do slightly more, but never go above 200 words. The recommended length for a business email is between 50 and 125 words. It will be tempting to put absolutely every bit of information about your business in your letter, but less is more. Real estate agents are busy people, just like you. Don’t use any words you wouldn’t use in everyday conversation.Keep sentences short so they’re easy to follow.Think how much more natural it is to say “I’m writing” than “I am writing,” and you’ll see why they’re great.
No more than two per letter, and only one at a time. It’s okay to use an exclamation point now and then to show you’re excited, but don’t over do it.Open with a friendly greeting that’s more like a “hello” than a “Dear sir or madam.”.Some basics for striking a casual yet appropriate tone: Not sure what to say? Try giving your elevator pitch or explaining how your reporting or scheduling systems work. You can clean it up later, but this can be a good way to start. To do this, try using voice typing in Google so you can just say what you’re thinking. Not necessarily the self you are with old buddies, but the self you present when meeting someone for the first time: polite and friendly, with good humor and a great attitude. Your goal when you write should be to sound like yourself. After all, you probably don’t want to read a letter that sounds like a legal document, so why would you send one like that? If you have a vague memory from high school that business letters should be stiff and formal affairs with complicated headers and formatting, let it go! These days, a more casual approach isn’t just allowed - it’s preferred. 7 Tips for writing introductory emails to real estate agents 1. Ready to get started? Check out these tips and some samples to get inspired to write your own winning letter of introduction. It’s worth the investment to get your template right for the future. The good news is that once you have a great email written up, you can just switch out a few details to send it to someone new. Most home inspectors didn’t get into the business because they wanted to spend time in front of a computer typing out letters, and that’s okay. Whether you choose to send it out on paper or via email, a great letter gets you in front of a wide audience of potential customers. That may sound old-fashioned, but you can show off a lot about yourself with just a single page of good writing. One of the most effective ways to reach out to real estate professionals is through the trusty introduction letter. Obviously you need to know your stuff, but the best inspector in the world still needs to connect with clients to keep those appointments coming. So much goes into running a successful home inspection business.
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